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Geotechnical News • December 2012
59
ASFE NEWS
THE
GEOPROFESSIONAL
BUSINESS
ASSOCIATION
ASFE
A not-for-profit association established in 1969, ASFE’s purpose is to
help geoprofessionals maximize their importance and value to the
marketplace, achieve business excellence, and manage risk. ASFE
creates more awareness of geoprofessionals’ value through outreach
activities targeted to organizations of clients and those that influ-
ence them. It increases the supply of trusted geoprofessional advisors
through high-impact programs, services, and materials it creates for
the personnel of ASFE-Member Firms.
2011-2012 Board of
Directors
President
David R. Gaboury, P.E.
(
Terracon
, Olathe, KS)
913/599-6886 / drgaboury@terracon.
com
President-Elect
David A. Schoenwolf, P.E.
(
Haley & Aldrich, Inc
., McLean, VA)
703/336-6706 / dschoenwolf@
haleyaldrich.com
Secretary/Treasurer
Kurt R. Fraese, L.G.
(
GeoEngineers, Inc
., Seattle, WA)
206/328-0897 / kfraese@
geoengineers.com
Directors-at-Large
Joel G. Carson
(
Kleinfelder Group
, Omaha, NE)
402/331-2260 / jcarson@kleinfelder.
com
Mark K. Kramer, P.E.
(
Soil and Materials Engineers, Inc
.,
Plymouth, MI)
734/454-9900 / mkramer@
sme-usa.com
Gordon M. Matheson, Ph.D., P.E.,
P.G.
(
Schnabel Engineering, Inc
., Glen
Allen, VA)
804/264-3222 / gmatheson@
schnabel-eng.com
Steven D. Thorne, P.E., D.GE
(
GEI Consultants, Inc
., Montclair, NJ)
973/873-7110 / sthorne@
geiconsultants.com
Woodward L. Vogt, P.E.
(Paradigm Consultants, Inc., Houston,
TX 713/686-6771 / woody@
paradigmconsultants.com
Staff
Phone: 301/565-2733
E-mail:
info@asfe.org
Executive Vice President
John P. Bachner
Ext. 223 / john@asfe.org
Operations Director
Sarah P. Lanning
Ext. 231 / sarah@asfe.org
Program Director
Kristen J. Dineen
Ext. 222 / kristen@asfe.org
Program Manager
Sara Menase
Ext. 232 / sara@asfe.org
Membership Director /
Organizational Relations
Director
Colleen Knight Harper
Ext. 230 / colleen@asfe.org
Membership Manager
Susan A. Ford
Ext. 227 / suzy@asfe.org
Controller
Phillip D. Pettway
Ext. 233 / phil@asfe.org
ASFE President’s 2011-12
Annual Report
What a year! Things have progressed
so quickly, and as we approach the end
of our fiscal year, it is great to see how
far we’ve come. As a volunteer orga-
nization supported by a great staff, the
accomplishments are amazing. Thank
you for your dedication to ASFE.
Three years ago we embarked on an
ambitious strategic plan. Among other
things, it represented a major change
to our former planning approach by
focusing on three-year bites of the
future as opposed to one year at a
time. The 2009-2012 strategic plan
was ambitious, to say the least, even
including an overhaul of our commit-
tee structure. We got it all done (and I
use “all” advisedly!).
One of the highlights of the plan was
a new focus on external matters; an
effort to achieve a long-held aspiration
of just about all our members: Recog-
nition of how much geoprofessionals
contribute to project success when
they are wisely selected, engaged, and
deployed, as it’s set forth in our
value
proposition
. To make that happen over
the long term, we realized we would
need to grow and expand our influ-
ence. For that to happen, we’d need to
do more to retain our existing mem-
bers and attract new ones. Toward that
end, we expanded our staff by bring-
ing on board an individual to focus
on membership retention and growth.
Our new staff was also charged with
outreach to
allied organizations
and
organizations comprising clients
and those who influence clients. Our